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<v cue>Take one.</v>

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<v cue>I'm Gilles Peterson.</v>

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<v cue>DJ, presenter, label owner,
curator, and record collector.</v>

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<v cue>I'm taking my radio show
to the vibrant city of Austin, Texas</v>

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<v cue>to immerse myself in the world-famous
South by Southwest festival.</v>

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<v cue>South by Southwest is what it is.</v>

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<v cue>It's a sort of orgy of music,
everywhere.</v>

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<v cue>I mean this street, 6th St,
it goes on forever.</v>

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<v cue>And it's literally bar, club, warehouse,
sound, DJ, trap music, footwork,</v>

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<v cue>hip hop, country, metal... It's mad!</v>

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<v cue>We're at South by Southwest
with Worldwide FM,</v>

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<v cue>coming to you live from Caja Los Guapos.</v>

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<v cue>Having Worldwide FM,</v>

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<v cue>it's like the ultimate
curation of music.</v>

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<v cue>Whether I'm in Johannesburg,
whether I'm in Tokyo,</v>

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<v cue>whether I'm in Lisbon,</v>

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00:00:50.960 --> 00:00:54.320 line: 100% position: 13% align: start
<v cue>I can go to these places
and hand-pick all my favourite artists,</v>

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<v cue>both new and old,
and do a radio show with them,</v>

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<v cue>get them to perform,
get them to do DJ mixes,</v>

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<v cue>and, actually, also celebrate
everything about music.</v>

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<v cue>That's really exciting,
really interesting.</v>

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<v cue>Wherever I am, anywhere in the world,
I'm always looking for the local music.</v>

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<v cue>Here in Austin, Texas, I didn't know
a lot about the music here,</v>

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<v cue>but suddenly coming to a shop like this,</v>

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<v cue>they're showing me
all these groups that are local,</v>

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<v cue>but they've got their specific feel.</v>

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<v cue>When you listen to these records,</v>

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<v cue>it takes that emotional
connection with the artist</v>

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<v cue>that much further, doesn't it?</v>

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<v cue>Live music is the one thing
that hasn't been digitised.</v>

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<v cue>You need the experience.</v>

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<v cue>But I'm about to try
the closest technology can provide</v>

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<v cue>to a live performance:</v>

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<v cue>360 Reality Audio.</v>

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<v cue>I've just had the most
remarkable experience, sonically.</v>

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<v cue>First of all, I heard this music
through a selection of speakers,</v>

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<v cue>but then they translated
that experience into headphones.</v>

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<v cue>That was the most trippy side
of what I just experienced,</v>

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<v cue>because it just felt like
I was listening to it through speakers,</v>

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<v cue>but it was inside my head,
through the headphones.</v>

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<v cue>I mean, you are immersed in the sound.</v>

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<v cue>Whether you're listening
through headphones</v>

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<v cue>or through this quite complex
speaker situation,</v>

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<v cue>it's incredible.</v>

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<v cue>These headphones,
this experience, was unbelievable.</v>

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<v cue>It's the closest I've ever come
to a live experience</v>

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<v cue>without having the band in front of me,
you know, it was in my mind.</v>

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<v cue>For me, it's all about the exchange,
the cultural exchange.</v>

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<v cue>It's all about putting people together,
through a radio show or an event,</v>

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<v cue>people who wouldn't normally
possibly cross paths.</v>

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<v cue>And I believe that music grows
when it cross-fertilises.</v>

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<v cue>If you put different people
from different cultures</v>

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<v cue>and different musical
backgrounds together,</v>

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<v cue>magic happens.</v>

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<v cue>Next time, singer-songwriter
Michael Kiwanuka</v>

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<v cue>is going to help me choose tracks
to be converted into 360 Reality Audio</v>

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<v cue>for a very special live event.</v>